Throughout the rebranding process, I worked closely with the branding team to have a deep understanding of how the brand was evolving while I was curating the contents and information architecture of the website. Once the content and wireframes of all the pages were set, I had to translate the new brand into a website by adopting the visual style, creating appropriate interactions and transitions to make the website fit in with the overall brand language.

I am glad to express that after the rebrand, Newtrace raised $5.65 million in seed funding. 🎉