This is an attempt to redesign the existing interface of Tata CLiQ Luxury, by improvising the touchpoints of the app through better visual storytelling, and branding and by creating a cohesive system to give the users an uncluttered, immersive user experience.

The entire redesign has been done while keeping the existing branding in mind while looking for opportunities to apply the branding effectively to every touchpoint in the user journey which is the reason that this redesign resembles the current design language maintaining the equity of the existing design language.